Lush’s continued commitment to DEI was on full display when I got to experience the Lush Spa on Lexington Avenue. The staff looked as eclectic as the streets of New York City, and my spa treatment was led by a warm and welcoming Black woman named Solange. Rest is an essential part of any resistance so before the Resist Ball, I got the Wicked-themed book-a-bath experience (which I swore the team curated specifically for me, a noted Wicked stan, but the activation has been available for months) which was an unforgettable, 30-minute immersive bathing session that transports you into the magical world of Oz. While enveloped in a cozy, green-and-gold room adorned with taper candles and Oz-themed wallpaper (as you soak, instrumental versions of songs from the Wicked soundtrack play) and enjoying my “Pink Fizzes Good With Green” bath bomb and limited edition “Emerald City Soap,” I thought about how rare and frankly radical it is to encounter a successful business that delivers such care and intention in the products and experiences they deliver and in the causes they support. In the past year, it would be easy to start to believe that these things can’t coexist; that you have to choose between your morals and making money, between value and your values. Sure, I was on a curated brand trip, but Lush is who they say they are, and learning that truth was as refreshing as taking a bath in the middle of the afternoon on a weekday.
