There are so many beauty brands these days that it’s hard to keep track. The sentiment is echoed by makeup artist, entrepreneur, and industry legend Bobbi Brown, whose second act beauty brand, Jones Road, was founded on the belief that the world needs fewer but better beauty products — not just more items to fill shelves. Enter a tightly edited range of chic, uncomplicated products that don’t require you to be a makeup master like Brown herself. The mogul first made waves in the early ’90s with her eponymous cosmetics line, which “revolutionized the beauty industry by glamorizing natural tones in makeup,” according to the entrepreneur. After stepping away from that brand in 2016, she launched Jones Road with the same less-is-more ethos, updated for the 2020s. Another core tenet of Jones Road is its extensive no-no list of ingredients that will never be found in products. (These include, but are not limited to: phthalates, sulfates, petrolatum, PEGs, cyclic silicones, EDTA, or BPA.)
